CASE STUDY 1:
TURNING CULTURAL INSIGHT INTO CREATIVE platforms
Newport already had deep roots in streetwear and city culture. We built on that credibility by giving three designers a platform to tell their stories through limited-edition product and original content.
THE OPPORTUNITY
MY ROLE
Concept Development • Content Direction • Narrative Strategy
I shaped the platform from concept through execution, developing each designer's narrative and helping to guide the visual treatment across limited-edition product, original video and D2C comms.
FRED SAINT FOSTER— ATLANTA
A darker, fashion-forward take on Newport, shaped by leather, architecture and Atlanta street style.
Episode 1
Episode 2
Episode 3
nigel xavier— ATLANTA
A raw, process-driven world built around denim, patchwork and Nigel’s approach to upcycled design.
Episode 1
Episode 2
Episode 3
miss lawn— los angeles
A bold West Coast perspective bringing color, femininity and LA streetwear into the platform.
Episode 1
Episode 2
Episode 3
360° CAMPAIGN
Limited Edition Pack Collection
Miss Lawn
Limited Edition Pack Collection
Nigel Xavier
Limited Edition Pack Collection
Fred Foster
An established creative system across 3 different phases of the campaign.
Translating the campaign into digital experiences that connect story, designer and product.
Extending the campaign into 1:1 communications built to drive discovery and engagement.
Adapting the campaign system to spotlight each designer’s distinct visual identity.
Carrying the creative system into physical touchpoints, from pack inserts to direct mail.