ALI ON A PAGE
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ALI ON A PAGE •
If you saw the case studies, you know I'm into turning this into that.
A random thought into a concept. An idea into a platform. A feeling into an experience.
I'm a creative director, storyteller, team builder and published author who knows how to build a campaign from the ground up, write a mic-drop headline and develop the narrative that makes a story worth watching.
I know how to make cultural relevance commercially valuable, without losing what made it cool in the first place. I'm drawn to brands that know exactly who they are, and don't have to try too hard to prove it. Brands that know their people, make room for new voices and turn that understanding into products, content and experiences their consumers actually want.
I like ideas with roots, brand personality you could pick out of a lineup, and work that feels like it belongs to the people it was made for.
long story short…
I WROTE THE BOOK ON IT.
No like, for real. It’s on Amazon and B&N and Good Reads, and other websites I’ve never heard of. You can google the spark notes if that still exists. (just checked it does.)
“I always saw my family’s situation as a strength—was grateful for it even. Like I wouldn’t be me without them; and I wouldn’t be. I thought I survived, unscathed, growing up in our home. Like yeah, my house was crazy, but I thought that made me stronger. Like our family’s dynamic gave me some type of advantage. Until I left.”
This is a story about digging—almost too deep—to dig yourself out. When you’re left with no coping skills and a sense of emptiness that takes over your entire perspective. It’s about finding who you really are, when you’re left with no identity outside of the trauma you’ve always known.
From out-in-public fights over the ignorant stares, to every dramatic breakup; the drugs turned into distractions, finding real support, and putting in the effort it takes to heal, What Are You Looking At? is a story about taking the steps to rewire your brain, and trying to find freedom from feeling left behind.
What Are You Looking At? (© 2023 Ali Carbone)